“To Help User Get What They Want”

Provide crowd-sourced solution to empower consumer-driven product development through interactions between user communities and corporations.


  • User’s wishes aggregated to form new markets

    1. The origin of the name "CUUSOO" is the Japanese word "空想 (kuusou)", which means "to imagine and wonder about something unlikely to happen or exist".

      It was always someone’s dream:
      "To get on an airplane and travel around the world"
      "To go beyond time and place, and connect with ones love"
      "To have a robot clean up the room"
      Many things we do today daily were originally products of imagination that popped up in someone’s mind. "CUUSOO" is the hope for the future, and the source of the power which people have been innovating the society with. Ever since its foundation, CUUSOO SYSTEM has been creating mechanisms to "materialize wishes".

      We hope to be a force to materialize as many wishes of user’s. It is also our obligation to firmly connect supply and demand for corporations as much as possible by facilitating mechanisms.

      We are creating today, and will continue to create the future so that our CUUSOO will materialize one day.


  • CUUSOO SYSTEM: BtoBtoC solutions to brands.

    1. Social Creation Platform that reduces the risk of new product development for brands.


  • History

    1. CUUSOO SYSTEM pioneers in the field of crowdfunding. We take it to our pride that we were the first to introduce the model from 1997.

    2. CUUSOO SYSTEM provides CUUSOO platforms. cuusoo.com is a self-branded platform, Sponsored platforms are operated in conjunction with brands such as MUJI (2001 - 2010), TEPCO (2004-2011), and LEGO® (2008 - 2014).

      1. Service Launched.

      2. First consumer-participated and crowd funded product developed ("Pq-1™" cellular phone cover).

      3. First enterprise system installed for MUJI (Ryohin Keikaku Co.,Ltd.)

      4. CUUSOO MUJI launched.

      5. LEGO® CUUSOO launched.

      6. "Switch! the design project" for TEPCO launched.

      7. LEGO® and CUUSOO agreed to upgrade LEGO® CUUSOO to an official LEGO® service LEGO® IDEAS.

  • Management team

    1. Kohei Nishiyama, Founder & CEO
    2. Jeffrey Char, External Director
    3. Hanson Cheah, External Director
    4. Tomoichi Mitsui, External Auditor
  • Advisory board

    1. Joichi Ito
    2. Paal Smith Mayer
    3. Takeshi Natsuno
    4. May Okajima
    5. Harper Reed
  • Group company

    2. elephant design co., ltd.


  • Nonprofit activities

    For educational institutes

    Over 30 universities participate on CUUSOO platform to learn crowd funding methodology.

    1. Partnership with Universities :
      Aoyama Gakuin University / Chukyo University / Dokkyo University / Doshisha University / Fukushima University / Gakushuin University / Hannan University / Hitotsubashi University / Hosei University / International Buddhist University / Kansai Gakuin University / Kansai University / Keio University / Kinki University / Kobe University / Komazawa University / Meiji University / Musashi University / Nagoya City University / Nakamura Gakuen University / Nanzan University / Nihon University / Osaka City University / Ritsumeikan University / Shitennoji University / Sophia University / Takasaki City University of Economics / The University of Shiga Prefecture / Tohoku University / Tokyo International University / Tokyo Metropolitan University / Tokyo University of science / University of Hyogo / University of Marketing and Distribution Sciences / Wakayama University / Yamaguchi University / Yokohama City University

    For executive training
    1. 2014

      sponsored by Trinity


  • 2014 April:  LEGO® CUUSOO is now an official service of LEGO
    From 2008 to 2014, CUUSOO and LEGO® operated the LEGO® CUUSOO crowd sourcing platform, which led to a number of successful product launches for LEGO®, such as LEGO® Shinkai 6500, LEGO® HAYABUSA, LEGO® Minecract, LEGO® Back to the Future, LEGO® NASA Mars Science Laboratory Curiosity Rover, LEGO® Ghostbusters 30th Anniversary set. With success of the platform, following agreement with CUUSOO, LEGO® now runs the site as LEGO® Ideas, at https://ideas.lego.com/

  • 2015 May:  About NOAVENUE.COM service
    NOAVENUE launched in October 31, 2014 with the aims to be “the venue where improbable ideas become possible”. Not limited to just creators or entrepreneurs, NOAVENUE allows fans to post “recommendation” ideas to be realised. After 6 months of running, we decided to close the service platform in May 28th, 2015. The founder of the service, our former COO/CMO Yusuke Koishi , will take over the NOAVENUE for further update from June 1st, 2015.


  • Address

    1. CUUSOO SYSTEM co., ltd.
      5F, Tokyo Design Center 5-25-19 Higashi-Gotanda, Shinagawa-ku, Tokyo Japan

      Tel: +81-3-5793-9033
      fax: +81-3-5793-9045

  • Map

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