“To Help User Get What They Want”

Provide crowd-sourced solution to empower consumer-driven product development through interactions between user communities and corporations.


  • User’s wishes aggregated to form new markets

    1. The origin of the name "CUUSOO" is the Japanese word "空想 (kuusou)", which means "to imagine and wonder about something unlikely to happen or exist".

      It was always someone’s dream:
      "To get on an airplane and travel around the world"
      "To go beyond time and place, and connect with ones love"
      "To have a robot clean up the room"
      Many things we do today daily were originally products of imagination that popped up in someone’s mind. "CUUSOO" is the hope for the future, and the source of the power which people have been innovating the society with. Ever since its foundation, CUUSOO SYSTEM has been creating mechanisms to "materialize wishes".

      We hope to be a force to materialize as many wishes of user’s. It is also our obligation to firmly connect supply and demand for corporations as much as possible by facilitating mechanisms.

      We are creating today, and will continue to create the future so that our CUUSOO will materialize one day.


  • CUUSOO SYSTEM: BtoBtoC solutions to brands.

    1. Social Creation Platform that reduces the risk of new product development for brands.


  • History

    1. CUUSOO SYSTEM pioneers in the field of crowdfunding. We take it to our pride that we were the first to introduce the model from 1997.

    2. CUUSOO SYSTEM provides CUUSOO platforms. cuusoo.com is a self-branded platform, Sponsored platforms are operated in conjunction with brands such as MUJI (2001 - 2010), TEPCO (2004-2011), and LEGO® (2008 - 2014).

      1. Service Launched.

      2. First consumer-participated and crowd funded product developed ("Pq-1™" cellular phone cover).

      3. First enterprise system installed for MUJI (Ryohin Keikaku Co.,Ltd.)

      4. CUUSOO MUJI launched.

      5. LEGO® CUUSOO launched.

      6. "Switch! the design project" for TEPCO launched.

      7. LEGO® and CUUSOO agreed to upgrade LEGO® CUUSOO to an official LEGO® service LEGO® IDEAS.

      8. NOAVENUE launched.

  • Management team

    1. Kohei Nishiyama, Founder & CEO
    2. Jeffrey Char, External Director
    3. Hanson Cheah, External Director
    4. Tomoichi Mitsui, External Auditor
  • Advisory board

    1. Joichi Ito
    2. Paal Smith Mayer
    3. Takeshi Natsuno
    4. May Okajima
    5. Harper Reed
  • Group company

    2. elephant design co., ltd.


  • 2014 April:  LEGO® CUUSOO is now an official service of LEGO
    From 2008 to 2014, CUUSOO and LEGO® operated the LEGO® CUUSOO crowd sourcing platform, which led to a number of successful product launches for LEGO®, such as LEGO® Shinkai 6500, LEGO® HAYABUSA, LEGO® Minecract, LEGO® Back to the Future, LEGO® NASA Mars Science Laboratory Curiosity Rover, LEGO® Ghostbusters 30th Anniversary set. With success of the platform, following agreement with CUUSOO, LEGO® now runs the site as LEGO® Ideas

  • 2014 October:  NOAVENUE is launched
    Launched in October 2014, NOAVENUE is a new crowdfunding and crowdsourcing platform in the format of a microblogging social media which focuses on fashion, art and collectable luxuries. NOAVENUE aims to be “the venue where improbable ideas become possible”. Not limited to just creators or entrepreneurs, NOAVENUE allows fans to post “recommendation” ideas to be crowdfunded; a new concept feature that no other service provides. The service was founded by Yusuke Koishi, CMO of CUUSOO SYSTEM and Junsuke Yamasaki


  • Address

    1. CUUSOO SYSTEM co., ltd.
      5F, Tokyo Design Center 5-25-19 Higashi-Gotanda, Shinagawa-ku, Tokyo Japan

      Tel: +81-3-5793-9033
      fax: +81-3-5793-9045

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